Branding is the feel people get when they engage with your products and services. And these rebrnads gave us the ick.

Let’s look at some lesser talked-about rebranding efforts from our colleagues that we give two thumbs up.

Generally, B2C clients know they need to invest in their brand image. But many B2B companies feel like their money would be better spent elsewhere. Are they right?

Most websites and articles summarize branding by listing elements that make up your brand, from your logo to your tagline to your product. Technically, that’s accurate. But let’s look at things a little bit differently.