BECAUSE ONE SIZE DOESN’T FIT ALL.

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Clients benefit greatly from tailored solutions, immediate support, and fresh perspectives. We take pride in enabling you to focus on your day-to-day responsibilities while managing your creative challenges.

For many companies, our model is a breath of fresh air.

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WHY CHOOSE GRAY GIANT INSTEAD OF AN AGENCY?

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We came from the agency world, so we know (and respect) their power, but we also know that tons of overhead costs get passed down to the client.

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    COST EFFECIVENESS

    We have lower overhead costs compared to large agencies, allowing us to offer competitive rates without compromising on quality.

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    Senior-level access

    We don’t spread ourselves thin with numerous clients at one time, allowing us to provide personalized attention and tailored solutions.

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    Turnaround Times

    We have less red tape and shorter decision-making processes, enabling you to implement your solutions more quickly.

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    Undivided Attention

    We don’t spread ourselves thin with numerous clients at one time, allowing us to provide personalized attention and tailored solutions.

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    Flexibility

    We are often more agile in our approach, able to quickly adapt to changing project requirements and timelines without the bureaucracy.

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    Transparency

    We maintain transparent communication throughout the project, to ensure alignment with your goals and expectations.

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    Client-First Approach

    We prioritize strong relationships with our clients and are committed to your success, going above and beyond what an agency can do at cost.

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    Direct Access

    When you work with us, you won’t be pawned off into junior-level employees who are learning your business for the first time.

WHY CHOOSE GRAY GIANT OVER OF A FULL-TIME EMPLOYEE?

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For some companies, having a warm body in the office is beneficial. For others, it’s just another responsibility to manage.

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    COST EFFECIVENESS

    We are typically hired on a fractional basis, allowing you to avoid the costs associated with full-time salaries, benefits, and overhead expenses.

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    Senior Expertise

    We bring specialized knowledge gained from working with various clients across different industries, providing valuable perspectives.

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    ACCESS TO NETWORKS

    We have an extensive network of industry contacts, vendors, and partners that you can leverage to your benefit, as needed.

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    Reduced Risk

    Hiring GRAY GIANT mitigates the risk associated with hiring full-time employees, such as potential turnover, HR issues, and layoffs.

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    Ramp-Up Time

    We can quickly integrate into projects without the extensive onboarding and training required for new full-time employees.

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    Scalability

    You can engage us for short-term projects or ongoing support, allowing you to scale your resources based on business needs.

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    Objectivity

    Our viewpoints are free from internal biases, allowing us to identify opportunities, challenges, and solutions that may be overlooked.

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    Education

    We can share our knowledge and skills with your internal teams, empowering employees to continue driving results after the engagement.

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Is Fractional Support right for you?

As lifelong agency veterans, we know the power that a large PR firm or creative agency can inject into a brand campaign. But we also know that agencies come with hefty price tags and over-staffed teams. For many early-stage companies, they just need someone to confidently point them in the right direction.

Our model allows your team to tap into industry experts for a fraction of the time and cost that you’d experience with an agency. We’ll assess your current situation and recommend a plan that works for you.

WANT TO LEARN MORE?

Tell us a little bit about your situation, and we’ll get back to you shortly to find a solution.