Triumvira

Triumvira Immunologenics is a clinical-stage immuno-oncology company, anchored in a deep understanding of T cell biology. They are developing unique, targeted autologous and allogeneic T cell therapeutics that co-opt the natural biology of T cells to treat a broad range of patients with cancer.

Triumvira approached us with the goal of standing out to the investment community. Their exisiting marketing materials were not communicating well, and their visual identity was very unrefined. 

We began the project by sorting out their messaging and, ultimately, developing a clear, accurate positioning line: “Empowering the body’s natural defenses against life-threatening cancers.” Once we found Triumvira’s tone of voice, we turned our attention to the visual identity. 

We designed a logo that was modern and nodded to their technology’s molecular structure (three main components). Next, we set the tone for their brand by developing an inspiring brand essence video that featured the plight of a fencer as she trained for her next opponent — an appropriate metaphor for Triumvira’s fight against cancer. The video is prominently displayed on the corporate website, which we also wrote, architected, and designed.