Sparrow PharmaCEUTICALS

Sparrow Pharmaceuticals is a clinical-stage biopharmaceutical company developing novel, targeted therapies to address unmet needs in both endocrinology and rheumatology.

As Sparrow moved through the early stages of their corporate life, the founders reached out to ICR to help define their position in the market and develop Sparrow’s initial branding.

During the Discovery phase of the assignment, we learned that the name “Sparrow” was not inspired by the bird, but instead from the character, Jack Sparrow, from Pirates of the Caribbean. This detail was not important to investors and patients, but it provided a foundational pillar for all branding. Everything from the bold color palette to the headline on the homepage of the website — “Sparing patients the ravages of steroids.” — was created to have a little flair, ala Jack Sparrow.

As time was of the essence for Sparrow Pharma, ICR Branding + Creative parallel-pathed the logo and messaging assignments to ensure a speedy process. Additionally, we leveraged Squarespace’s platform to design a dynamic experience that felt refreshingly modern.

We succeeded in creating a new  voice and striking visual brand that served the client perfectly.