EUCLID VISION GROUP

Euclid Vision Group (EVG) is a leading pure-play global eye health platform. Their unique, vertically integrated operating model is supported by an established global supply chain and a centralized leadership team. EVG provides companies with best-in-class resources to drive innovation and expansion across various eye health categories.

As a newly formed multi-national organization, EVG approached our team to help establish their brand positioning, visual branding, presentation materials, stationery, and corporate website. The client considered their platform high-end and wanted a modern, sophisticated, almost luxurious look and feel. We injected the spirit of EVG’s brand persona through its color palette, fonts, carefully crafted messaging, and interactivity. As we wrapped up the branding and marketing assignments, we created a 50-page brand book that detailed who EVG is, what it stands for, and how subsidiaries need to refer to their parent company in text, on their websites, and via packaging — an essential document for a company who has multiple lines of business.

EVG has thrived thanks to the creation and definition of these core brand components.